Objective
Design a custom craft beer label for a fictitious Ontario brewing company for three different types of beer. The company, name of the beer and type of beer and flavor is up to you. Design a logo for the company and 3 labels for the beer. Don’t forget the neck label and cap.
Process
I wanted to go for an 80’s theme for my beer label because that is the demographic I wanted to focus on.
For the logo I wanted something simple so I chose a citrus slice since I was doing citrus beer.
For the beer cap I wanted similar to the logo just a different font colour.
When I did the labels I wanted to use PacMan because everyone growing up in the 80’s remembers the game and I used PacMan, Miss PacMan and a Ghost. I thought using the maze was a great idea to add some character to the piece.
I chose different PacMan fonts that I found on free font websites.
Medium/tools used
Indesign, Illustrator, Photoshop
Final Logo
Final beer cap
Final label for bottle 1
Final label for bottle 2
Final label for bottle 3
