Objective
You will create a 3-part advertising kit for a new micro-brewery/restaurant. This advertising kit is to promote the brewery’s newest products as well as their in-house restaurant.
Use your existing Micro-Brewery logo and Craft Beer bottles.
The kit is comprised of a 2-sided Table-Talker, server Tee-Shirt Final Art and Mock-Ups. While all components have unique and specific requirements, they will share the same look and feel to enforce the brewery’s brand.
Process
I Decided to use an 80’s theme for my design. I picked PacMan because it was a popular game in the 1980’s. I chose the lime in my logo because I wanted to show that the beer was lime.
The front of the t-shirt is the brand logo, and I thought using the PacMan chasing the burger was just like the game.
For the front of the table talker I decided to add a picture of the kind of food they serve and a nice cold glass of beer on the back.
Medium/tools used
Indesign, Illustrator, Photoshop
Front of t-shirt
Back of t-shirt
Front of table talker
Back of table talker
Mock-up of table talker